

“Bots can be published for free however, to ensure the highest discoverability and quality of content for bots, we will be introducing a commercial commitment in the coming months. The new fees are being communicated to companies that operate Viber chatbots, but Viber hinted at its new monetization plans in an email to TechCrunch. Those that exceed that range will be eligible to send up to one million messages per month for $6,500. Starting April 1, Viber will charge chatbot operators $4,500 per month for the ability to send up to 500,000 messages to users. The conventional wisdom is to work with content companies to help bring users to messaging platforms and keep them engaged, but Viber, which has struggled to keep up with rivals like WhatsApp and Line, is turning that on its head.

Viber, the messaging app owned by Japanese e-commerce firm Rakuten, is poised to implement a controversial new strategy that will see it charge companies that run chatbots on its platform.
