This gives insight into event sales information. However, with Neon, organizers have access to proprietary sales data within Eventbrite. This is very much like what PayPal or Square offers in terms of payment processing in real-time using mobile technology.
Eventbrite created their own custom credit card payment processing dongle and software a while back for At the Door. While Eventbrite says it wants to just focus on processing tickets and offering sales insights to organizers at event venues like a concert hall or the box office, Neon actually has legs beyond just that. An organizer might notice via the app check-in data that lots of people are coming late to their concerts and realize it might be a good idea to push back the start time for future shows, for example. The new app also gives organizers the ability to track sales and get analytics insights that were previously not available in the other apps. Organizers can process tickets, check in attendees, accept payments for tickets or merchandise, and also offer refunds or partial discounts all within a single app. Neon combines those features and includes a few more to create an all-in-one ticket selling app on site. Entry Manager allowed organizers to scan tickets and At the Door allowed organizers to process sales at the venue. However, the process was divided into one app for iPhone and Android called Entry Manager and another app for iPad called At the Door. Eventbrite’s new Neon, launching in the app store today, combines the functionality of both its organizer side apps At the Door and Entry Manager into one single smartphone app.Įventbrite has been working on making it easy to process ticket sales right at the box office and at larger venues for a few years now.
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